This site contains edited extracts from Chris Anderson's acclaimed business book The Long Tail, published in the U.K. by Random House.
The ideas from this book have spread quickly beyond just the web - and are now part of the very way we look at business and culture in the 21st century.
We urge you to read and share these ideas under the Creative Commons terms below.
(You could also just buy the book )
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Chris Anderson
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001.
Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine.
Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation.
He lives in Northern California with his wife and four children.
He can be reached at http://www.thelongtail.com.
‘Read this brilliant and timely book if you want to get a look at the future of business’
Eric Schmidt, CEO, Google
‘The natural successor to the “tipping point” in the field of big business ideas’
Guardian
"The ideas in this book are going to be talked about for the next ten years... get a copy now. It's worth it." Seth Godin
The Long Tail is now available in paperback. You can buy direct from Random House UK, Amazon.co.uk and Waterstones, or find it in any good bookstore.
Read more about The Long Tail