Random House presents a promotional film for acclaimed business book

The Long Tail

by Chris Anderson

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An Apt Studio Production. Produced by Peter Collingridge. Directed & animated by Hoss Gifford. Art direction by Paul Lambert. Sound design by Nick Moore. Voice: Maria Rytkonen. Client: Adam Humphrey, Random House UK

‘Read this brilliant and timely book if you want to get a look at the future of business’
Eric Schmidt, CEO, Google

‘The natural successor to the “tipping point” in the field of big business ideas’
Guardian

"The ideas in this book are going to be talked about for the next ten years... get a copy now. It's worth it." Seth Godin

The Long Tail is now available in paperback. You can buy direct from Random House UK, Amazon.co.uk and Waterstones, or find it in any good bookstore.